Privacy

PRIVACY

The Alliance supports a national privacy framework that ensures consumers have clear, enforceable data privacy protections; control over the use of their personal information; and greater transparency into businesses’ data protection practices, while preserving the benefits that come from the responsible use of data. The Alliance believes that consumers are best served by a single national data privacy law instead of a patchwork of potentially conflicting state laws. Without a national consumer privacy framework, states should create consistency among themselves.

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LATEST ARTICLES


Alliance Files Comments on California Consumer Privacy Act
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Alliance Files Comments on California Consumer Privacy Act

Today, in response to the California Attorney General’s rulemaking process to implement the California Consumer Privacy Act (CCPA), the News Media Alliance submitted written comments with the Attorney General regarding the CCPA and its effect on news publishers ... Read More
Big Tech Sneaks Broad Immunities into the NAFTA Agreement
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Big Tech Sneaks Broad Immunities into the NAFTA Agreement

The renegotiations to NAFTA raise some serious concerns for newspapers, while also including positive news for news organizations with regards to fair use ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of this lost privacy? ... Read More
Data Leakage May Increase Ad-Blocking Adoption
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Data Leakage May Increase Ad-Blocking Adoption

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants an advertiser, or other third party, access to its readers’ information without consent from or benefit to the publisher.  An advertiser or an advertising network ... Read More
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