Archive for Sales & Marketing-RT
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
News Impact Project Tool Kit – Social Media Graphics
Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
News Impact Project Tool Kit
The News Impact Project Tool Kit is a print and digital resource for news publishers to use to reinforce the civic role journalism plays in ... Read More
User Guide: Pulse Research COVID-19 Impact Shopping Survey
Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our ... Read More
Case Study Template: Advertising Intelligence Center
Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
